When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, financial account numbers, payment card information, transaction details, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, cancel, and your past transactions.
• Communications with us including information you include in customer support inquiries.
• Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information including information about how and when you interact with or navigate the Services.

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services, visit our websites, and through cookies or similar technologies.
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Provide, tailor, and improve the Services. We use your personal information to provide the Services, process payments, fulfill orders, remember preferences, send account notifications, process purchases, returns, exchanges, or other transactions, manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message, or postal mail, and showing online advertisements for products or services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect or investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services.
• Communicating with you. We use your personal information to provide customer support, respond to you, provide effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or valid legal process, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, respond to subpoenas, search warrants, or similar requests, enforce applicable terms or policies, and protect or defend the Services, our rights, and the rights of users or others.

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.

Information you provide on public or semi-public venues, including third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms.

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined in applicable law, personal information of individuals under 16 years of age.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit.

We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to Access / Know: You may have a right to request access to personal information that we hold about you.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and request that we transfer it to a third party in certain circumstances.
• Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of your personal information or targeted advertising.

We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional emails, such as messages about your account or orders.

If you reside in the UK or European Economic Area, you may also have rights related to objection to processing, restriction of processing, and withdrawal of consent, subject to exceptions and limitations provided by local law.

To learn more about Shopify privacy rights, you can visit Shopify’s Privacy Portal.

You may exercise any applicable rights where indicated on the Services or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, as permitted or required by applicable law.

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we may require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law.

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority.

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.